George Nelson and his brother-in-law, Russ Davis, two ordinary, local guys, undertook an extraordinary and formidable challenge; a self-supported and self-funded row across the vast and unpredictable Atlantic Ocean, driven by a mission to raise awareness and funding for people living with dementia. Over the course of almost 100 days, they endured immense physical and mental trials, navigating the relentless highs and lows of their journey. In this talk, George will recount their incredible story of resilience; overcoming critical setbacks such as running low on food and rerouting in treacherous conditions, witnessing the awe-inspiring beauty of marine life, and uncovering profound insights during this powerful life changing experience.